Schalter&Walter design new IBM employee magazine
IBM Switzerland recently launched «The IBMer,» a new employee magazine created by employees for employees. The agency Schalter&Walter in St. Gallen, which is part of the Alea Iacta Group, was responsible for the project.
The new IBM Switzerland employee magazine proves that old channels do not replace new ones, despite electronic media and social media, according to a statement. "The IBMer" combines the advantages of print and social media in a new form: as a print product on the one hand and as a user-generated platform for internal communication on the other. All articles, ranging from customer projects to volunteering and career topics, would be written by the employees themselves in their preferred national language or in English and illustrated with photos.
In the future, the magazine will be published twice a year in tabloid format. In addition, an e-paper is available to employees on the intranet.
