Google acquires domain g.co
Just under a year after the introduction of the .co domain, Google purchased the URL g.co. The company plans to use this URL to make its services accessible via shorter web addresses in the future.
Since its launch, the .co domain has attracted more than one million people, organizations and companies in more than 200 countries worldwide, including major brands such as Twitter, Amazon - and now Google. G.co will soon be the "official URL link for Google websites", according to the official company blog. Only Google itself will be able to create g.co links. If you follow a g.co link, you can be sure that you will always land on a page for a Google product or service.
URL shorteners have recently gained in popularity. They are used to provide the shortest possible link instead of a long Internet address. Google launched a public URL shortener back in 2009 with Goo.gl.
