Four continues to promote the Helsana Group in 2011
The Helsana Group has once again chosen to partner with Four this year. Following the launch of an extensive cross-media campaign last year, the agency will be implementing sales promotion initiatives and various direct mail campaigns this year.
The aim of the measures, which are being developed on a brand-specific basis for the health insurers Helsana, Avanex, Progrès and sansan, is to tap into new potential via MgM (refer-a-friend) as well as up- and cross-selling with existing customers. The first advertising campaigns are currently being implemented for the coming autumn.
