New leadership at Prime
Claudio Rotter will take over as Managing Partner in charge of consulting at Prime, succeeding Markus Stadler, effective July 8. Together with Prime founder and Managing Partner Basil Hangarter, who will continue to lead the creative department, the two will form the agency’s new executive team.
The previous founder, co-owner and CEO of Prime, Markus Stadler, is leaving the agency at the same time. He will be taking on new challenges in the field of corporate and brand communication. The separation is by mutual agreement, the agency said in a statement. Claudio Rotter has worked in various communications agencies, most recently as founder and managing director of the agency Paroli from 2004 to 2010.
