TBS Identity designs visual identity for Zürcher Theater Spektakel 2011
The TBS Identity agency designed the visual identity for the 2011 Zurich Theater Spektakel. The central theme of this year's visual identity is shifts.
By superimposing photographs of animals and people, irritating images have been created that consist of different superimposed layers and are perceived differently by each viewer. They leave room for individual interpretations and for reading and seeing one's own stories in them.
The six different subjects were implemented by TBS Identity on posters, advertisements, web banners, an e-board for Zurich main station and as the cover of the program newspaper and pocket. The website Theaterspektakel.ch, designed by TBS Identity, also showcases this year's campaign motif.
Person in charge at Zürcher Theater Spektakel: Sandro Lunin, Cornelia Howald, Werner Hegglin (Management), Esther Schmid (Communications and Public Relations). Responsible at TBS Identity: Michael Schädelin (consulting), Daniel Leber (CD), Kathrin Treml (AD/screen design, design program newspaper), Matthias Schnüriger (web programming), Nadia Ermert (polygraphy), Marlen Gassler (project management).
