Analysis: Weather influences purchasing behavior on the Internet
Online sales are significantly stronger during bad weather, according to an analysis by the management consulting firm e-Dialog. According to the analysis, the weather has a strong influence on online purchasing behavior.
Vendors can therefore look forward to dense cloud cover - especially on Saturdays and Sundays. Only on certain days of the week is the relationship between weather and web shopping exactly the opposite. Tuesday is the dominant good weather day. "Thanks to the findings, online retailers can make their campaign management dependent on the weather," explains e-Dialog Managing Director Siegfried Stepke in an interview with Pressetext. In the event of unfavorable forecasts, advertising budgets can be reduced and unnecessary costs avoided. Conversely, providers can potentially generate higher profits through increased marketing on good shopping days.
