Walder,Werber: New CI/CD for Werkheim Uster
Werkheim Uster has a new look, designed by Walder,Werber. In the fall of 2010, the agency won the multi-stage pitch for Werkheim Uster’s new corporate design.
After several strategy workshops with the management of Werkheim Uster, the agency developed the new brand concept. The complete CI/CD, including the new claim and the uniform division names, was derived from this. All layout templates were then designed in accordance with the new guidelines, including for business stationery, image and divisional brochures, the annual report and the customer magazine.
Responsible at Werkheim Uster: Patrick Stark, Anita Kupper. Responsible at Walder,Werber: Sandro Walder (overall management), Tobias Fluck (CD), Sascha Völki (AD), Gregor Szabo (graphics), Corsin Kessler (DTP), Valentina Röschli (consulting/text), Philipp Ammeter (text).
