Astag with its own Web TV
The Swiss Commercial Vehicle Association (ASTAG) is expanding its range of communication channels: Starting July 1, 2011, WebTV videos on current topics will be published regularly.
They can be viewed on the association's website at Astag.ch. The aim is to provide politicians, members, partners and the public with direct and unfiltered information about road transport issues, the association said in a press release on Presseportal.ch.
From July 1, 2011, WebTV videos on political news, association events, trade fairs and other road transport topics will be broadcast on a regular basis. Unfiltered commentaries in all national languages on current transport policy issues are also planned on a regular basis. A team of 5 people is responsible for producing the video contributions.
The purpose of Astag-Web TV is to cultivate the company's image. The indispensable nature of road transport for supply and disposal should also be demonstrated in sound and vision, the press release continues. "The public and politicians should be given direct and unfiltered information about how important coaches, cabs and trucks are for the Swiss economy," emphasizes Astag Director Michael Gehrken. In addition, the WebTV also targets the younger generation in particular and is thus intended to promote young talent.
