PR Suisse: President Regula Ruetz confirmed at AGM
Around 60 members attended the second General Assembly of PR Suisse on June 27. President Regula Ruetz was able to win Roger de Weck as a guest speaker.
The General Assembly approved all of the proposals put forward by the Board of Directors, as detailed in a press release on Wednesday. Regula Ruetz was elected as President for a further year. Markus Berger, Director of the SPRI, was also unanimously re-elected to the Board of Directors. In addition, Gianni Moresi from the STRP was elected as an honorary member and Bernhard Müller, honorary councillor and BPRG member, was elected as the second auditor alongside Pascale Lehman (ZPRG).
In his presentation, Roger De Weck provided an insight into the strategies of the Swiss fee-based media. Today, SRG still functions strongly via the established national language TV and radio channels as the "main gateway" for consumers. However, more and more audiences are streaming through the "side gate" of the web. While the channels distinguish themselves through programs and content, what counts on the web is the attractiveness of the overall portal - and the interplay of content, usability, exchange and networking. De Weck wants to open and maintain the main and side gates for SRG - but with a clear focus on independent and high-quality content.
