Brand Asset Valuator 2011
The latest results of Y&R Consulting’s 2011 Brand Asset Valuator were announced on Tuesday morning. In Switzerland, the study examines consumer purchasing behavior and perceptions of more than 1,100 brands.
The brand and consumer study investigated the 20 strongest brands in Switzerland and the changes in the values of Swiss consumers. The study also names the brands that are among the rising and falling stars and which brands manage to capture the zeitgeist without being unfaithful to their values.
