Advertising agency: Campaign realized for the See-Spital
See-Spital, which was formed in early 2011 through the merger of Zimmerberg Horgen and Sanitas Kilchberg hospitals and now operates these two locations under one roof, is launching a campaign in the coming days that was created by Werbeanstalt Schweiz.
In 2012, hospital financing and with it the Swiss hospital landscape will change, as public hospitals will become independent and deficits will no longer be automatically borne by the host municipalities, as the agency writes in a press release. The market will therefore be much more competitive among hospitals in future than it has been to date. The aim of this campaign is to anchor the See-Spital even more firmly in the region, create trust and position itself as a modern and competent hospital for the population. The core message of the campaign is "Close when we are needed" and shows people from the region in well-known places on the left bank of Lake Zurich.
The campaign starts this week with a poster display and advertisements. Interaction is offered with a guerrilla action: the grab handle familiar from communication is also the symbol of this campaign. Around 100 such grab rails were hung up in the region in a night and fog campaign and the population was asked to take a photo of themselves with the grab rail and email the photo to the See-Spital to take part in a competition.
