Flop of the week: PR Council investigates Cannes winner Jung von Matt
The agency Jung von Matt has been awarded a Golden PR Lion in Cannes. It is now suspected that the transparency requirement was breached in this case.
The German PR Council determines. This principle states that the sender of a PR message must be recognizable. Online campaigns are no exception. According to Wuv.de, the German Council for Public Relations (DRPR), the PR industry's self-regulatory body, is currently looking into the Mercedes case "Tramp a Benz" by Jung von Matt. In this case, the blog of hitchhiker and performance artist Stefan Gbureck was only "unmasked" after identification by the web community and the intervention of bloggers. In order to reach the Mercedes agency Jung von Matt, which had registered the website, it is necessary to query the Internet domain. A hearing of the agency regarding Case "Tramp a Benz" had already taken place on February 14, i.e. before the Cannes deadline, as Wuv.de further writes. A statement from Mercedes Benz on the case is still pending, confirms DRPR President Richard Gaul.
