Lusso goes on PR tour: "Save the kingdom with Max".
Lusso has launched a PR campaign this summer designed to encourage children to be active. The campaign, featuring Max, the hero from the Super TL animated series of the same name, will be on the road at over 40 Swiss public swimming pools from early June through late August.
The Lusso play activities, under the patronage of Lion Max, are adventure games in which Max receives the support of many children. In order to defeat evil, the children learn the four "skills of light" in exciting games: speed, concentration, strength and team spirit - for example with the Max dance, which consists of simple Kung Fu elements and is easy for all children to imitate, the agency said in a statement.
The games start at 11 a.m. and last until 6 or 7 p.m., depending on the opening times of the pools.
