Mitlinks implements newsletter system for The Marketplace Group
The agency Mitlinks has been commissioned by The Marketplace Group to develop a newsletter system. In addition to a lead story and consolidated reports from the agency's own scouts, the use of a social media monitoring system is also intended to graphically reflect the pulse of the retail sector for the first time.
Well-known fashion brands such as Abercrombie & Fitch, Aeropostale, All Saints, Desigual, Free People, H&M, Hollister, Mango, Urban Outfitters, Victoria' Secret and Zara are sent into the race. Each issue concludes with a report by an expert. Architects and communication professionals as well as retail and real estate experts give an insight into exciting impressions of their everyday lives, according to a statement from the agency.
The newsletter will initially be sent out quarterly to key players in the Swiss real estate and retail sectors.
