Top of the week 2: Jim & Jim: New agency for youth marketing
According to a press release, the agency designs and implements interdisciplinary marketing campaigns and engages teenagers and young adults throughout Switzerland.
The respective campaigns are specifically geared towards the needs of young people and include print and online marketing as well as social media, guerrilla marketing and promotions. The agency has already built up a sizeable client base within a short space of time, the statement continues. Since its foundation, brands such as Trojka Energy, Nokia, Tally Weijl, Data Quest and Burger King have relied on the agency's expertise in youth marketing. "Our specific know-how regarding the information and decision-making behavior of young people enables us to design our clients' promotions and campaigns in such a way that they reach the target group directly without wastage and their success can also be measured precisely. This gives us a decisive competitive advantage over conventional marketing agencies," explains Fabio Emch, Managing Partner at Jim & Jim.
