It will be green light

In French-speaking Switzerland, Groupe E is the equivalent of Axpo in German-speaking Switzerland. The company supplies electricity to the areas of Fribourg, Neuchâtel and parts of Vaud. An image campaign is now to reflect the dynamism of the Groupe, show its multifaceted commitment to its customers and, above all, place them at the center of all activities. The agency Numéro 10 has also developed a new slogan for this: "Our energies flow for you". The plural form is appropriate to emphasize the diverse activities of the group and the various forms of energy supplied. Numéro 10 won the mandate in a pitch among four agencies. The image campaign is to be seen against the background that the electricity market could soon be liberalized. One focus of the communication is on the attractiveness of renewable energy. "We decided this even before the events in Japan," says strategist Gilles Aeby. Various advertisements have been designed. One spot is mainly used internally for visitors and at trade fairs. Numéro 10 also designed the showroom at Groupe E. The film adopts the idea of the claim and visualizes the flow of energy with flowing images. No models were used in any of the media, but "real customers" from a street casting. "We wanted to keep it simple and authentic." Suitable B2B subjects were also designed for customers from the business world. pan