Saatchi & Saatchi: Campaign developed for Seat
Saatchi & Saatchi is launching a campaign to promote the Seat Ibiza Cupra R210 and Leon Cupra R310 models, which are sold exclusively in Switzerland.
The idea: Swiss racing driver Fredy Barth skilfully paints the start markings on the asphalt. According to the press release, Barth was the inspiration for Seat's limited-edition special models. Last year, he successfully contested his first season in the top touring car championship, the WTCC (World Touring Car Championship). This year, he will also be competing in the WTCC as a WTCC driver with the Seat Swiss Racing team.
Responsible at Seat: Ronald Ziegler (Brand Manager), Andreas Huwyler (Marketing Manager), Marco Brütsch (Advertising Manager), Manuel Nogués (Assistant). Responsible at Saatchi & Saatchi: Jürg Aemmer (CD), Christoph Hess (text), Chantal Ehrensperger (AD), René Berzia (DTP), Beatrix Lehmann, Léonie Kelly (consulting), Pascal Schaub (strategy), Visualeyes International (photo production), Matteo Bertolio (photography), Detail (image editing and lithography).
