Ruf Lanz: Don't learn English trough Rap Songs or Action Movies
The English language is everywhere these days. Even people who have never taken a course can usually stammer out a few phrases they’ve picked up from the media. But that’s no substitute for proper instruction, as Ruf Lanz demonstrates in the campaign for certified English teacher David Holler.
In the campaign, which is aimed at people with basic knowledge, for example, a businessman unwittingly insults his Chinese business partners with slang he has picked up from rap songs. Or a wrongly parked tourist tries to talk his way out of the U.S. with dangerously crude action-movie English. The concept was implemented in advertisements and in radio spots running on Energy Zurich.
Responsible at Certified English Teacher: David Holler (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung, Markus Ruf (text), Marcel Schläfle (AD), Florian Fleischmann (illustrations), Kristina Burch (consulting). Production radio spots: Selmi Tonstudio, Zurich.
