Mediaschneider takes over Mediaplus
Mediaschneider is now the majority shareholder of the Mediaplus agency group in Bern. The Zurich-based agency acquired the majority stake from the previous owner Contexta at the beginning of May.
Mediaschneider has already been the majority owner of The Whole Media agency in Basel since 2007. With the acquisition of Mediaplus, Urs Schneider, owner of Mediaschneider, creates the largest agency group of independent Swiss media agencies with three locations in Basel, Bern and Zurich. According to the company, the annual volume of the three agencies totals more than 250 million. Existing customers will continue to be served at the existing locations, Mediaschneider announced on Tuesday. Mediaplus in Bern will continue to be managed by co-owner Urs Rueb. The combination is intended to strengthen know-how in strategic planning and create synergies in the areas of media buying, research and training.
