Renzen Communications: Redesign of KWC customer magazine
Renzen Communications redesigned and relaunched the customer magazine «My Water» for KWC, a Swiss manufacturer of high-quality kitchen and bathroom fixtures.
The magazine provides informative and emotional stories on the subject of water. In addition, the new KWC Sin product is presented, there is an outlook on developments in the shower and showerhead sector, and the region around Lake Geneva is brought to the attention of readers.
An issue of "My Water" has a length of 40 to 60 pages and is to be published two to three times a year in the future in a print run of around 5,000 copies, in each case bilingual German/French or German/English, depending on the respective national and international trade fair landscape.
Responsible at KWC, Unterkulm: Roland Gloor (Executive Board), Cheril Kaufmann (Head of Marketing Communications), Brigitte Kesselring (PR/Text). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text), Thomas Mischler (graphics), Desirée Agostino, Frédéric Renzen (consulting).
