Formeldrei advertises with 3D bears for the Gurtenfestival 2011
The Bernese agency Formeldrei has realized a campaign with bears in 3D style for the Gurtenfestival.
Brandon Flowers, Kasabian, Underworld, Jamiroquai or the Arctic Monkeys - the headliners of the festival classic on the capital's local mountain are once again strong as bears, writes Formeldrei in a press release. And because the likeable animal from Bern's coat of arms fits wonderfully into the overall picture, it could well be used to advertise the Gurtenfestival 2011.
According to the announcement, the festival bears will be staged as a band in 3D style. For a real 3D experience, you have to make your own way up the Gurten from July 14-17, 2011.
Responsible at the Gurtenfestival: Philippe Cornu. Responsible at Formeldrei: Moritz Adler (Graphics/Concept).
