Publigroupe: Sale of stake in Huashang Interactive Media in China
Publigroupe is selling its 17 percent stake in Huashang Interactive Media, the Internet division of China’s Huashang Media Group, to Xi’an Huashang Ying Da Startup Investment Co. The buyer is a subsidiary of Huashang Media Group.
Huashang Interactive Media is the Internet division of the Chinese Huashang Media Group, a publisher of regional newspapers in the cities of Xian, Chongqing, Shenyang and Changchun. The sale is the result of Publigroupe's focus on the international media sales business in the Chinese market, according to a Publigroupe press release. The investment dates back to 2008.
The sale of the shares in Huashang InteractiveMedia follows directly on from the sale of Hong Kong-based Emphasis Video Entertainment EVE, which is active in the video film business. With these measures, Publigroupe is proving that it is keeping its promises to divest non-core activities and thus consistently implementing its current business strategy, which is aimed at strengthening the current, most profitable business segments of Media Sales, Search & Find and Digital & Marketing Services, the press release continues.
Today, Publigroupe is represented in the Chinese market by its subsidiary Publicitas. Publicitas offers services for advertisers, agencies and publishers in China with offices in Beijing and Shanghai: the International Sales division markets international media in China and the Import Sales division is responsible for the promotion of Chinese media abroad, including through the other Publicitas companies present in 19 other markets.
