SFLB: Motivated to vacation in Switzerland for Switzerland Tourism
The upcoming summer brings more than just warm days for Swiss tourism; the strong Swiss franc and the unfavorable economic situation in some European countries are dampening people’s desire to travel. To counter this, the SFLB agency has now encouraged Swiss citizens, on behalf of Switzerland Tourism, to take more trips within their own country.
A special brochure with the top 100 experiences has been published in a large print run and is available in all UBS branches, Coop stores and SBB train stations. Switzerland Tourism's current print campaign is also designed to whet people's appetite for vacations in their own country. The advertisements show spectacular pictures of nature from various Swiss regions. Various text elements also show that you can not only discover mountains, meadows and lakes there, but also yourself: Your senses, your courage, your will, your inner peace.
The "Discover your values" ads can currently be seen on both sides of the Sunday newspapers.
Responsible at Switzerland Tourism: Jürg Schmid (overall responsibility), Nicole Diermeier (Head of Product Marketing Leisure). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Martin Spillmann (CD) Dana Wirz, Simon Staub (AD) Simon Smit (text), Heike Rindfleisch, Rolf Zimmermann (consulting).
