Social Media Award 2011 - The winners
With the Social Media Award, which the Goldbach Group launched this year, projects in the «Branding» category were recognized alongside those in the «E-Commerce» and «Dialog/CRM and Integrated Communication» categories.
This category was lost during the presentation of the shortlist and winners in the last Advertising Week. We show the six nominees from the shortlist in this addendum. The winner in the "Branding" category was "M-Budget WG" from the Jung von Matt/Limmat creative agency. A total of 23 campaigns were submitted for the Social Media Award.
