Fribourg: Recommended by the therapist

The agency Franz & René signs a 360° campaign for the Fribourg region. A dynamic and innovative communication campaign combining TV commercials on SF1 and TeleZüri, mailings, viral campaigns and guerrilla marketing. The major Swiss cities are to be made aware of the Fribourg region's assets. The arguments are: easy to reach, very varied tourism offers. The concept is based on the idea of "Recommended by your therapist". In other words: Get natural. Feel good! The message is based on Fribourg's reputation for being a welcoming, amiable and warm population. You simply have to feel good there. "Therapies are in vogue and several studies confirm that this is an important factor in urban populations in particular when deciding where and how to spend their leisure time," explains Valérie Pecalvel from the Franz & René agency. Thanks to the wide variety of cures proposed, there is something for everyone to relax. "This year's campaign aims to raise the profile of Fribourg Region," explains Christophe Renevey, Marketing Director of the Fribourg Tourist Board. The summer campaign is an invitation to discover the unspoiled nature, the lakes, the cities and, above all, the incomparable joie de vivre of the people of Fribourg. To this end, existing offers have been transformed into truly beneficial cures. These offers can all be won in a "Grand Cure Competition". This will take place on www.fribourgregion.ch and will be distributed on the various social media channels. Participants can multiply their chances of winning by inviting their friends via Facebook, Twitter, LinkedIn or email. pan