best YET 2011 - Creative with tie
This year, the European competition for creatives under 28, «best YET – best Young European Team,» took place in Zadar, Croatia. As a media partner, *Werbewoche* covered the event online and live on Twitter.
The challenge for the 43 participants from eleven countries: they had to design a print campaign within 24 hours that would position Croata ties worldwide as a premium brand for men's ties and make the tie an indispensable styling element for every man. The creatives were only allowed to use paper, scissors, glue and a few pens. A real challenge for digital natives. England was rewarded with a double victory: Poulami Chakraborty and Julia Earthrowl took first place, Ed Redgrave and David Wigglesworth second. Third on the podium was the Irish team: David Bowen and Ross Hardiman. The subject of the two winners will now be published throughout Europe. They will also be able to travel to the Lions Advertising Festival in Cannes from June 19 to 25. The two Swiss teams - Manuela Aggeler from Miux and Isabelle Meyer from Umantis as well as Patrick Ryffel and Manuel Rohrer, both from Contexta - did extremely well, but were unfortunately unable to convince the eleven-member jury. Next year, best YET will take place in Oslo. Anne-Friederike Heinrich
> To the impressions, Part 1 (PDF)
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