Allaccess: Making children's eyes sparkle for Universal Pictures
In connection with the March 31, 2011, release of the film «HOP – Easter Bunny or Superstar» in Swiss theaters, the agency Allaccess—part of the Y&R Group—handled the costume promotion for Universal Pictures.
The film star "E.B." was on the road with a companion for ten days, mainly in Swiss cinemas. The two promoters toured Switzerland during these four weeks and made many a child's eyes light up. "E.B." was not only in demand as a model, but also gave the children gifts in the form of coloring pages and autograph cards. Parallel to various communication campaigns, Allaccess accompanied the film release "HOP - Easter Bunny or Superstar" with this costume promotion. This enabled "E.B." was able to make his presence felt in the cinemas and provide information about the film.
Responsible at Universal Pictures International Switzerland c/o TTP Take Two Publicity: Mirela Schick (Publicity & Promotion). Responsible at Allaccess: Pamela Gemperli (Project Manager), Samuel Röllin (Project Manager).
