Mediafisch: Stepping on the gas for Seat
The Bern-based production company Mediafisch has produced a new commercial for Seat. In addition to the two Seat special models, the spotlight is on the Basel pop band Myron and racing driver Fredy Barth.
With the Ibiza Cupra R210 and the Leon Cupra R310, Seat has launched two sporty models exclusively for the Swiss market. The godfather was Swiss racing driver Fredy Barth, who competes with the Seat Swiss Racing Team in the FIA World Touring Car Championship, the WTCC.
For the launch of the new special models, a TV commercial was shot with Seat ambassadors Fredy Barth and Myron (Sony Music) in addition to a print and online campaign. This was produced over two days at the Lausitzring near Berlin by Mediafisch and John Allen. The commercial is accompanied by the Myron single "Reaction".
The spot can be seen in selected cinemas and all TV stations from Monday.
Responsible at Seat: Andreas Huwyler (Marketing Manager), Marco Brütsch (Advertising Manager). Responsible at Mediafisch: Bjoern Hering (CEO). Responsible at John Allen: Chris Hanselmann.
