Elmer Citro launches photo competition
On April 1, Elmer Citro launched a photo contest and is accepting submissions of the funniest, most spectacular, or most unusual snapshots through August 31, 2011. Through its marketing activities, the company is focusing on the two strategic themes of family and nature.
At Elmercitro.ch you can already get an insight into the photos submitted: Happy friends, sporty families or an original couple posing contentedly with their drink in the sun, in the snow and in the mountains. This photo competition is intended to capture beautiful moments of families and friends during sporting activities in the great outdoors or now in summer while hiking or picnicking, explains Marco Imfeld, Head of Marketing & Sales at Ramseier Suisse.
After the closing date for entries, the best moments will be judged by a jury including Swiss Sportswoman of the Century and long-time Elmer Citro representative Vreni Schneider. The competition prizes are particularly geared towards families: The main prize is a week's vacation for the whole family at the Märchenhotel Braunwald. This hotel is completely geared towards the needs and wishes of children, but luxury and comfort for parents are not neglected either.
In addition to the photo competition, which is accompanied by advertisements and online activities, Elmer is implementing various marketing and sponsorship activities in 2011. For example, various events will be supported as the main sponsor, such as the Mad Mountain in Elm or the Glarus city run. Elmer Citro also supports clubs and individuals in the region. For example, the Elm original Vreni Schneider has been an Elmer Citro ambassador since 2000.
