Republica: "Profiting squared
The Bern-based communications agency Republica has launched a direct mail campaign for Jaguar Land Rover Switzerland featuring a unique format and «amplified» benefits. The campaign promotes the 3.9 percent leasing offer and four limited-edition models from the Land Rover and Range Rover brands.
The aim of the mailing is to generate test drives and increase sales. Under the motto "Profit squared - 4x4x4 special models for special leasing", this offer is staged on an oversized, square poster folded four times. Each time the poster is unfolded, a new striking message is presented - from the leasing conditions to a complete overview of the highlights of the four special models Freelander 2 Sport, Defender RAW, Discovery 4 Black & White and Range Rover Sport Silverstone. A competition is to provide an increased response incentive.
Responsible at Jaguar Land Rover Switzerland: Stephan Vögeli (Managing Director), Karin Held (Deputy Director Marketing, PR & Sponsoring), Sladjana Mitrovic (Communications Manager). Responsible at Republica: Bala Trachsel (CEO, overall responsibility), Oliver Kirschbaum (consulting), Chris Morgan (creative direction), Rita Steinauer (concept/text), Katja Dürig, Rico Adamina.
