Ogilvy & Mather launches new campaign for Allianz Suisse
The most important thing about insurance is trust. Trust is built by sharing what matters to us with one another. Ogilvy & Mather is bringing this core idea to life for Allianz Suisse in a new national campaign.
The core of the integrated presentation, which started these days with 15 different TV spots, are experiences, dreams, wishes and tips from a wide variety of Swiss people who are in real life. Based on the question "If you want to help other people ONE What would that be?" people from a wide range of age groups, life phases, social environments and professions were filmed throughout Switzerland.
The campaign will be launched with integrated measures ranging from TV commercials to online banners and will be accompanied by a dedicated platform on the Website supported by Allianz Suisse.
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI). Responsible at Ogilvy & Mather: Dominik Abt (overall responsibility), Brigitte Meyer (consulting), Thomas Bolliger (CD), Tino Heuter (AD) and Markus Sidler (text). Direction TV spots: Jan Mettler, production management: Laura d'Incau (Condor Films).
