BSW looks back on a successful anniversary year
Looking back on an exceptionally successful year, President Peter Felser opened the 76th General Assembly of BSW Leading Swiss Agencies at FIFA headquarters in Zurich.
Things are going well for the leading agencies in Switzerland. With average growth of 7 percent in 2010, they are on the upswing again and the trend is continuing this year. According to Felser, quality is also characterized by the fact that companies want to focus on secure values, especially in and after times of crisis. The BSW agencies offer these secure values.
Group membership with BSW
As some BSW members operate as a group on the market with various specialized companies - in contrast to agencies that offer all services with units under the same brand name - the General Assembly has made group memberships possible by amending the Articles of Association.
New structure and simplification of membership fees
The scale for membership fees was adjusted again for the first time in 20 years. With minimal gradations in the area of smaller agencies, it was no longer up to date and no longer complied with the admission regulations.
Revision of the industry principles for media agencies
The revised industry principles for media agencies have been adopted and come into force with immediate effect. Above all, they are intended to create greater clarity in the compensation of media agencies' increasingly complex services.
Michael Kamm new representative of French-speaking Switzerland on the BSW Board of Directors
Michael Kamm, CEO and owner of Agence Trio (Lausanne and Zurich), was elected as the new representative of the agencies in French-speaking Switzerland on the board. Kamm, 46, has been head of Switzerland's oldest advertising agency since 2003 and sole owner since 2005. He succeeds Hervé Devanthéry, Synthès, Lausanne, who represented the agencies of French-speaking Switzerland on the Board for nine years. Devanthéry was awarded the BSW's gold badge of honor for his services.
Peter Leutenegger succeeds Walter Merz
The change in the management of the BSW announced at the beginning of the year will take place on the date of the General Meeting: Peter Leutenegger will take over responsibility for the management with immediate effect, replacing Walter Merz, who had headed the BSW office since January 1, 1999. Walter Merz was awarded the golden badge of honor for his great services.
