TBS Identity: Jumping through hoops for the Lucerne Theater
TBS Identity designed the program for the 2011/2012 season on behalf of the Lucerne Theater. The concept is based on a photo series that captures each individual ensemble member in a very special moment.
Inspired by Philipp Halsmann's "Jump Pictures", the black and white photographs by Daniela Kienzler have not been edited, the agency writes in a press release. The reduced color concept of this year's campaign is based on the play posters of the current season, a pure typo solution in black and white, which was very well received. TBS Identity is using the Jump motif not only in the recently published season booklet, but also as a series of posters at the start of the season next fall.
Responsible at Luzerner Theater: Dominique Mentha (Director). Responsible at TBS Identity: Michael Schädelin (consulting/concept), Daniel Leber (CD/AD), Yvonne Pfister (project management), Nadia Ermert (polygraphy). Photography: Daniela Kienzler, Lucerne.
