Emmi becomes official partner of Swiss-Ski
Emmi is expanding its sponsorship involvement in skiing. Effective immediately, the dairy processor is supporting Swiss skiers as an official partner.
In 2009, Emmi decided to realign its sponsorship strategy and has since been active in alpine skiing. As an official partner of the Fis-Ski Alpine World Cup, Emmi covers the strategically important foreign markets (Germany, Austria, Italy and the USA) and is able to increase its profile there, according to a statement on Saturday. The new collaboration with Swiss-Ski as an official partner is now intended to strengthen ties with the Swiss home market. The commitment has been provisionally agreed for the next three years. In the future, Emmi intends to further expand its efforts in alpine ski racing. This season, for example, the company was already present at the Fis Ski World Championships in Garmisch-Partenkirchen as the official sponsor of the Swiss Ski House.
