best YET 2011: English team wins creative competition

The task set for the young creatives in Croatia: They were to design a print campaign within 24 hours that would position the Croata tie brand as a premium brand for men's ties and make ties an indispensable styling element for every man again - whether it's the seasoned businessman or the newcomer to the business world. In future, a tie should simply be part of the look again.

The idea of the first-place winners is based on the fact that some of Croatas exclusive ties are only available four times. The advertisement in a high-circulation newspaper is empty, except in the footer, where the company logo appears with the text: "We are unique. You can only buy Croata designs four times". In this edition, the exclusive ties are also only shown four times in their original form, the rest are blank.

Unfortunately, there were not enough votes for Switzerland to be placed. A total of 43 young creatives from all over Europe were involved in designing a newspaper campaign to promote ties.

All participants received a diploma for their participation and an illustrated book about Croatia, presented by models from designer Petra. The top three winners received a gift basket with an original Croata tie, a marble statue and the illustrated book about Croatia.

Young talent competition bestYET 2011: Creative in the land of ties