Meta Design gives Quicar its name
The Meta Design agency has developed a brand character and visual identity for the new Quicar brand. The agency also designed the rental stations that will open in Hanover this fall.
With the internationally understandable and easy-to-remember name Quicar, Volkswagen's new car-sharing brand is intended to appeal primarily to young people in large cities who want to live a lifestyle-oriented, cost-conscious and sustainable life. The name Quicar is thus fully in line with "Think Blue.", Volkswagen's corporate stance on ecological sustainability, according to a press release from Meta Design. The personality of the car sharing brand will be communicated at all touch points such as rental stations, website, posters, advertisements and vehicles. It should be understood as "fresh, young and modern".
The claim "Share a Volkswagen" is also intended to make it clear that "Quicar" offers car sharing with Volkswagen quality.
