Swiss and Suisse bring Schmiss

Suppose a Swiss marketing professional had sunk into a deep sleep in 2006 and only regained consciousness today. Even a marketer who was at the cutting edge of the industry five years ago, who was always interested in everything new and relevant, would no longer understand the world today. The fact that kids on the streetcar watch TV programs on their smartphones at different times, that important and most important Swiss companies and brands present themselves on Facebook and YouTube, that teenagers would no longer dream of buying a CD, that in 2011 almost everyone has a camera on their cell phone with a pixel density that would have made any semi-professional photographer proud in 2006 - these are just four of the changes that have completely shaken up the world of media in the first few years of the new millennium. After waking up, our marketing professionals would probably first have to complete a four-week technology course to bring themselves up to speed. And would then perhaps understand better why ARD and ZDF are planning an alliance against YouTube with an online video library, what a cyber war is and what opportunities and risks tools such as Groupon and Google Street View hold for SMEs.

Publisuisse: Leading marketer of electronic media

In view of the fact that the world is turning ever faster, it is a stroke of luck that Swiss Marketing has now been able to enter into a cooperation with Publisuisse. The leading marketer of electronic media in Switzerland offers advertising clients tailor-made communication solutions thanks to its proximity to the SRG SSR programs. The Publisuisse portfolio includes a wide range of communication options in the areas of traditional television advertising, television and radio sponsorship, teletext advertising and cross-communication. In short: Publisuisse is where the music is and therefore has its finger on the pulse of a world in which traditional electronic media are becoming increasingly intertwined with online tools. For Uwe Tännler, being able to agree a cooperation with Publisuisse is a new position of success: "We are there when it comes to entering a new age." The President of Swiss Marketing anticipates further developments: "The market will move strongly in the direction of mobile, consumers will want to consume news and product information at any time. Every program will be available on demand via podcast."

Don't search, but find

The trends towards mobile news consumption and time-shifted content consumption are just two of the relevant developments that marketers cannot ignore. Consumers no longer sit around the electronic campfire when senders want to show them their content. No, they are increasingly deciding for themselves when they want to view which content. Perhaps in the office, perhaps on the commute home, perhaps in a mountain hut, which is of course equipped with Wi-Fi. "The change in media is also associated with a change in values," says Uwe Tännler. In addition, Consumers 2.0 often pre-program for themselves what information they can access and when: "Today we no longer have to search for a lot of content, it comes to us automatically." Of course, the new opportunities also offer new dangers. With services such as Facebook, brand owners must be aware that a certain loss of control goes hand in hand with the ever-increasing involvement of consumers. You are virtually standing on a transparent stage, and shouts from the audience can spread across the entire planet at lightning speed. This cannot be prevented. But those who help shape this new world, those who understand the meccano of the technological revolution, are at the cutting edge. With a new cooperation partner like Publisuisse, more than ever.