Who uses which social media today?

The two words "I like", which at best used to express polite interest, now get the blood of marketing bosses boiling. Because "I like" is one of the highest honors that consumers can receive on the Internet. But how does a fan become one? Which applications are used and which communication measures are also perceived? These and other questions were asked in a comprehensive study by Marketagent.com of around 1,500 Swiss people.

Facebook is social media! Top of Mind 45.8 percent name Mark Zuckerberg's social network when asked about social media platforms. This is supported by 95.9 percent of the online population. Youtube (90.6 percent) and Twitter (80.1 percent) also enjoy a high level of awareness. When it comes to usage, however, the picture is somewhat different: While 51.9 percent use Facebook and 41.2 percent use YouTube at least weekly, Twitter usage is a miserable 5.8 percent. The commercial development of social media platforms is exciting, as one in four people now use social media platforms to find out about products and companies. The highly praised blogs are almost insignificant, because only 3 percent of the online population read or comment on company blogs. By contrast, every second Facebook user (51.3 percent) expresses their "affection" for companies and products by means of "I like. Around 40.1 percent are prompted to do so by friends whose "fan statement" they have seen, or 39.7 percent by recommendations. Further details on the "Social Media Study Switzerland 2011" are available for download at Marketagent.com. pan