Level Two: Making-of for Paul Gerber watches
The agency Level Two realized the making-of of the motion control shoot for Paul Gerber Uhrenmanufaktur in Zurich.
Motion control shots are a special effects technique with motion control that makes it possible to repeat the same camera or object movements over and over again with pixel precision using computer-aided automation. In post-production, the shots can be combined in a compositing process. This enables effects and shots that would not be possible without this technology. A lot of preparatory work and, above all, time is required to be able to present a product optimally in a commercial.
Responsible at Gerber Watches Zurich: Paul Gerber (owner). Responsible at Level Two: Gregor Rott (overall responsibility for concept, text, creation and realization), Brigitte Naschberger (consulting/marketing), Steven Wiliams (camera motion control), André Schneider (camera making-of), Gregor Rott (post-production), Jan Rieder (sound production). Speaker: Trevor J. Roling.
