To the point: trouvailles
Browsing through the media is always full of surprises—often amusing, but sometimes embarrassing.
Amusing is for example the story of the dormouse in the toilet, which was to be found this week on 20 minutes. Quote: "A dormouse looked out of his toilet bowl at an apartment tenant (...) early in the morning. It is not known which of the two was more frightened. The protected animal could not leave the supposed watering hole by itself (...) The surprised apartment tenant reported the animal find to the city police. By the animal protection officer, the dripping wet dormouse was picked up, dried and fed." Great story. Everything is in it, a poor little animal, the police your friend and helper and the frightened animal lover. Stupid only that as a picture credits with the photo of the dripping wet dormouse "Kapo SG" was written. The friend and helper must therefore be doubted, because apparently the brave law enforcement officers threw the poor animal back into the toilet for the purpose of taking a photo. Far from it: Only the picture reference was wrong, it should have called "zVg", because the reader reporter had printed. High praise for the editors: The next day, the photo credit was corrected. Online ads are also a source of hilarity time and again. It's not the editors' fault, but it's still amusing. Under an article on a murder case, the reader sees an ad "Cleaning without leaving traces" (blick.ch). The Google ad "Die Schweizerische Post Alles Wichtige gibt's im Postshop" also fits perfectly with the article "Die Post leert viele Briefkästen später" on nzz.ch. That's what you call environmentally friendly!
Captions are such a thing. Either they show exactly what you see in the picture, in which case it's called Man in front of hut (okay, in the past such a legend was called something else in a politically incorrect way), or they are completely incomprehensible, as in this example from BaZ: You see the footballer Shaqiri juggling a ball and the caption says "I'm being watched everywhere. Huh?
Embarrassing then a report on the news channel N24: In a report about the killing of Bin Laden the channel shows a false emblem of the Seals. One that a Star Trek fan had designed for a fictitious Maquis Seals Team Six based on the real one. Pictured is a skull (for Star Trek fans: a Klingon skull). And in the report it was said that it was clear that the Seals had a skull in their emblem. Of course! I prefer a scenic introduction to a well-written report, even if the jury of the Nannen Award sees it differently and denies the journo the prize.
Pierre C. Meier, Editor-in-Chief
