Orangina new at Cobalt
The Lucerne-based agency Kobalt has recently taken on responsibility for all below-the-line initiatives across the Migros, Coop, and other retail channels. These activities are entirely focused on the 75th anniversary that the Orangina brand is celebrating this year.
The claim "original by nature" is intended to strengthen the positioning and USP of naturalness - "with real fruit pulp" - in the Swiss market. A TV campaign is now being implemented in parallel. These TV spots have already won creative awards in France.
