Blu: "pack easy" repackaged
Der traditionsreiche Schweizer Reisegepäckhersteller pack easy wurde von der Agentur Blu neu verpackt.
The Uri-based ASW agency BLU redesigned the brand and developed an image campaign to launch the new image. In addition to creating the new corporate design, BLU also supported the CI process.
Responsible at Blu: Irene Denzler, Chantal Manella (consulting), Roger Moser (CD), Marc Wöltinger (text).
