Junghäni's: New catalog for Armin Racing
The Junghäni’s creative studio designed a catalog for the new Arming Racing watches. Junghäni’s was founded in the fall of 2010 by Julien Junghäni, the former art director at the Bern-based advertising agency Cosmic.
Three weeks ago, the new Arming Racing watches, a product of the cooperation between the Biel-based watch manufacturer Armin Racing and the Formula 1 racing team Virgin Racing, were presented live for the first time at the Basel Watch Fair. In order to launch this market innovation appropriately, Armin Racing engaged Atelier Junghäni's to design and produce a catalog. Entitled "No Speed without Time", the catalog is intended to unite the worlds of the cooperation partners. The two opposing and yet inseparable components "time" and "speed" merge visually and textually.
The quintessence is the Armin Racing Series. The image compositions form the heart of the catalog. After a seven-day photo shoot at the Grand Prix race track in Abu Dhabi and at the manufactory in Biel, the best images were selected from 3,000 and combined.
Responsible at Armin Racing: Serge Michel (CEO) Claude Greisler (Head of Product Development). Responsible at Junghäni's: Julien Junghäni (AD/CD), Heinz Helle and Martin Arnold (text), Crocidu Fresne (photography), W. Gassmann (print).
