Editor-in-chief strengthens Yjoo in the area of corporate publishing
The former editor-in-chief of the business magazine Leader, Marcel Baumgartner, will start as a consultant at Yjoo Communications on May 1, 2011. Before joining Leader, the man from eastern Switzerland worked for various media companies in the region.
At Yjoo, Marcel Baumgartner will increasingly contribute his expertise in the editorial content area, be it offline, but also online and social media. This was announced by the agency on Thursday. He is an editor and former co-owner and founder of Wortwerk Medien.
Following the sale of Wortwerk to Metrocomm in 2008, Baumgartner worked for the company as a member of the management board and as editor-in-chief of the business magazine Leader, which was founded in 2002. Over the past eleven years, he has also worked as an editor and coordinator for various media companies in Eastern Switzerland and designed several online news platforms.
At Yjoo, Marcel Baumgartner will continue to drive forward the successful area of corporate publishing, as the press release explains further. In addition to annual reports, Yjoo also produces and manages employee magazines, online dialog portals and blogs for its clients.
