Net-Metrix: Mediapulse acquires SRG shares
The Mediapulse Foundation for Media Research is acquiring all of SRG's shares in the Internet research firm Net-Metrix, effective immediately. This move is intended to reflect the increasingly close integration of television and radio with the Internet.
According to Net-Metrix, intermedia research is steadily gaining in importance. Today's demands on media research go far beyond the consideration of singular media genres. This also requires new organizational units adapted to the circumstances. With the new shareholder structure, Net-Metrix will be able to optimally fulfill its interface function with the traditional media in the future, according to a statement by Jürg Weber, Chairman of the Board of Directors. The new Industry research organization founded in 2007 by the following shareholders: Wemf AG for advertising media research (print, cinema, sponsoring), Mediapulse for media research (TV and radio) and Simsa (Swiss Internet Industry Association).
