Initiative: Nothing is like a Mentos kiss

The Mentos brand, which belongs to the Perfetti van Melle Group, has started the new year with an advertising offensive. Mentos advertised in the 1980s with the "Freshmaker" commercial. To reinforce the current campaign "there's nothing like a mentos kiss", Initiative Media launched the Mentos Kiss Cam in Switzerland in collaboration with Statement. During the Axpo Super League matches, the Kiss Cam will provide great entertainment at St. Jakob Park in Basel, at FC St. Gallen and at the Bernese Young Boys. In the current ice hockey season, the Kiss Cam is being supported by the Kloten Flyers, the Rapperswil-Jona Lakers, Fribourg-Gottéron, Lugano and EHC Biel.
The campaign across various media and channels advertises with the claim "there's nothing like a mentos kiss". Whether in Swiss cinemas, on relevant online portals, leading Internet TV stations, with an online game predicate "more more more!", or even the aforementioned Kiss Cam.
Responsible at van Melle, Bironico: Chantal Ramel-Stampfli (Sales and Marketing Manager Swiss Market), Pascal Koehli (Product Manager Mentos & Frisk and Trade Marketer Swiss Market). Responsible at Initiative, Wallisellen: Nathalie Bösiger (Managing Director), Delia Bär (Account Manager). Responsible at Statement, Zurich: Philipp Brunner (implementation).
To the spot