Wemf: Only slightly more advertisements in March
On Tuesday, Wemf AG für Werbemedienforschung published the advertising statistics for the Swiss press for the month of March. After a significant increase in the volume of advertisements in January and February, the statistics for March show an increase of only 0.1 percent.
Overall, the titles participating in the advertising statistics reported advertising revenues of 160.0 million Swiss francs. Job ads accounted for 16.1 million of this (+10.1 percent). Real estate ads (CHF 5.1 million) were down 7.5 percent compared to March 2010, and commercial/other ads (CHF 125.0 million) were down 0.2 percent. Brochure inserts (13.9 million Swiss francs) were down 3.1 percent.
The net advertising revenues for the individual print media categories were as follows in March 2011:
| Sales March 2011 (million) |
Deviation March 2010 (%) |
|
|---|---|---|
| Daily Press | 88,2 | +0,3 |
| Regional weekly press | 4,2 | -0,1 |
| Sunday Press | 13,0 | -19,0 |
| Financial and business press | 4,9 | +8,0 |
| General Press | 21.6 | +1,0 |
| Special press | 22,7 | +12,9 |
| Trade press | 5,4 | -0,9 |
