Youth associations launch campaign: Joiz should be on the analog network

At Mymymedia.chon Facebook and Twitter, the youth associations are calling on young people to get involved and providing information about planned activities. The first goal and the first action will be announced on Monday. In the short term, the initiators want to ensure that Cablecom switches the new youth channel to the analog network. It is not enough for Joiz to be broadcast via digital television. Many young people do not have access to it - for financial reasons, for example.

The long-term goal of the campaign is to give Swiss youth a more positive presence in the media. The new channel Joiz has enormous potential here, according to a press release issued on Sunday. It could become the "media home of Swiss youth". In addition, Joiz creates jobs for young people, stands for a positive future, for innovation and TV 2.0 - all the needs of young people.

They regret that Cablecom is still refusing to include Joiz in the analog network and is instead sticking with Bayern 3, "a station that is hardly watched in Switzerland and certainly cannot offer Swiss youth a media home", the associations continued. "Apparently Cablecom cares more about German pensioners than Swiss youth," Joiz CEO Alexander Mazzara, who welcomes the commitment of the youth associations, also told the Sonntagszeitung.

The initiators

The campaign is an initiative of Okaj Zürich - Cantonal Child and Youth Promotion - with the support of the umbrella organization for open youth work DOJ, the Swiss Association of Youth Associations SAJV, Infoklick.ch, Politnetz.ch, the Swiss umbrella organization of non-profit music clubs Petzi and other child and youth promotion organizations.

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