ZMS Monitoring Services: With market research on the international stage
The Swiss media monitoring firm ZMS’s expansion into market research services is proving successful. Now, the media monitoring and market research professionals are bringing in additional talent with the addition of Richard Blatter and Adrian Bach.
ZMS Analytics is a business unit of the media monitoring company from Aettenschwil AG, which was restructured in June 2010 and now operates under the new name ZMS Monitoring Services. (ZMS/PMA Media Monitoring becomes ZMS Monitoring Services). The Analytics Division, which specializes in media analysis and sponsorship performance reviews, is headed by Stephan Wyss. The demand for media analyses and sponsorship performance reviews from domestic and foreign companies is increasing sharply, according to a press release from ZMS. The company is therefore hiring two new market research and analysis specialists.
Richard Blatter will become Head of Research at ZMS Analytics from August 2011. The 42-year-old business economist was Deputy Managing Director at Publica Data in Bern and brings with him his expertise in the field of usage research for electronic radio and television media. Earlier stations in his career were Publisuisse Bern, Radio Kanal K, Aarau, and Radio 3fach, Lucerne. As Head of Research and member of the Executive Board, Richard Blatter will be responsible for the provision and quality assurance of analytics products and will develop new research and analysis products together with an experienced team.
With Adrian Bach, the former Sales and Marketing Manager at IFM International Sportanalysen GmbH in Karlsruhe, ZMS has hired a second internationally recognized expert. The 46-year-old graduate of the University of Tübingen will take on the role of Senior Key Account Manager at ZMS Analytics from June 2011. Adrian Bach will be responsible for the marketing of media analysis and market research services as well as data-based consulting in the area of sponsorship.
