Visual language

Billboards are often packed with messages. That's why Markus Cavegn wanted to develop "a contrary message" for Modissa: Pictures instead of lots of words. After the agency Cavegnwerbung won a pitch this spring, the strategic repositioning is now being implemented. Under the motto "Fashion instead of lifestyle", Modissa as a brand is to be brought back into the classic fashion world. Women in their mid-thirties do not change their tastes with every trend, but are looking for the style of great fashion. The subjects of the proven creative team around Markus Cavegn with Markus Rottmann, Chris Burkhard, Daniel Soldenhoff, Julien Vonier and Nora Fehr stage the path of fashion from the studio to the catwalk, from the design sketch to the evening dress. The claim "I know what I want" focuses on the style awareness of customers who want to set themselves apart from the youthful fashion world. pan